Still losing 6 hours a week to busywork? I build the system that ends it.

AI Automation Strategist. I find the repetitive tasks costing your team the most time, then build the workflow or AI tool that takes them off your plate for good.

Automations built
287
AI tools live
28
Runs
24/7

Worked with

Vilor Group TalkHealthAsia

01 / What I Do

Three ways I turn manual into automatic.

Not just advice. I design the workflow, build the tool, and wire up the automation myself.

Workflow Design

You can feel the bottleneck. I find out exactly where it is.

Before any automation gets built, I map out exactly how the work happens today: the manual steps, the bottlenecks, and where AI can quietly take over. You get a clear plan, not just a slide.

FIG. 01 / HOW IT WORKS STEP 1 New Lead STEP 2 AI Reads It STEP 3 Sorts It STEP 4 Notified

Custom Tools

Off-the-shelf software doesn't fit? I build the one that does.

When off-the-shelf software doesn't quite fit, I build you something that does: a simple dashboard or app made for exactly how your business runs, so everything lives in one place instead of five different tools.

248 ACTIVE USERS 92% UPTIME 4.2m TASKS AUTOMATED

AI Task Automation

Still sorting messages by hand? AI clears the inbox in seconds.

Sorting messages, replying to customers, entering data, pulling reports. The repetitive tasks eating your week are usually the easiest to hand to AI. I connect it directly into how your team already works, no new software to learn.

MANUAL ~6 HRS / WEEK AUTOMATE AUTOMATED > Sort my messages ✓ 12 sorted, 0 left Handled by AI

02 / About

I plan the strategy. Then I build the thing that runs it.

I build the behind-the-scenes systems that help businesses grow without hiring more people just to keep up. That means automated workflows and AI tools working quietly in the background of your day-to-day operations.

My background spans software development, data systems, and email marketing at scale. That's why I don't design automation in theory. I've rebuilt platforms to grow more easily, built live reporting dashboards, and set up AI systems that sort and route customer messages before a human ever sees them.

"I focus on systems that eliminate friction, not add another dashboard to check."

03 / My Work

A few things I've actually built.

Real examples of the automation and tools I've built for past and current clients.

Automatic Customer Message Sorting

Live

Set up AI that reads every incoming customer message, works out what they need, and automatically sends it to the right person or team, so nothing sits unanswered.

  • AI-powered sorting
  • Auto-routing
  • Messaging apps

Automatic Marketing Reports

Live

Built a system that automatically tracks new leads, watches campaign performance in real time, and flags tracking problems, so the marketing team gets a clear report instead of digging through spreadsheets.

  • Live reporting
  • Lead tracking
  • Campaign monitoring

Platform Rebuild for Easier Growth

Shipped

Rebuilt the core systems of a large platform so its booking, forum, and search features could each be updated on their own, without the risk of one change breaking everything else.

  • Platform rebuild
  • Easier updates
  • Built to scale

Large-Scale Website Migrations

Shipped

Led the technical side of moving two organizations, including a regional hospital directory and a medical society's platform, onto new systems, making sure emails kept landing in inboxes and nothing broke for users during the switch.

  • Project leadership
  • Email deliverability
  • Zero-downtime migration

Global Payments Setup

Live

Set up the systems and company structure needed to automatically pay people around the world in their own currency, without manual bank transfers.

  • Global payouts
  • Multi-currency
  • Fully automated

04 / Toolkit

The tools I actually use.

Workflow automation

  • n8n
  • ActiveCampaign
  • Scheduled automations

AI & data

  • AI tool integration
  • Structured data parsing
  • Prompt engineering

Behind the scenes

  • Laravel
  • Supabase (PostgreSQL)
  • PM2
  • Cloudflare Tunnels
  • APIs & integrations

Strategy & leadership

  • Technical project management
  • CRM strategy
  • Omnichannel marketing

05 / How We Work

Here's exactly what happens next.

No lengthy proposals or mystery timelines. Three steps, each with a clear outcome.

Step 1

Map It

We talk through how the work actually happens today: the manual steps, the bottlenecks, and where AI or automation can realistically help. You get a clear plan, not a sales pitch.

Step 2

Build It

I build the workflow, tool, or automation itself, and check in with you along the way so there are no surprises at the end.

Step 3

Hand It Off

You get a system that runs on its own, plus a plain-English walkthrough of how it works, so you're never stuck depending on me just to keep it running.

06 / Contact

Still buried in manual work? Let's automate it.

Tell me what's eating your team's week, a workflow, a missing tool, a pile of repetitive tasks, and I'll show you what it looks like automated.